MIPTV farewell - Wrap up with CEO Lucy Smith on the 61 and final edition of MIpTV - new horizons MIP LONDON

"The distribution calendar has moved forward to London in February.” Lucy Smith commented the launch of MIP London during the press conference on Tuesday 09.04 and the next day on 10.04 on the final day of the final edition of all MIPTVs. 

And she added that they as an organizer believe that the move to London will be for the benefit of everyone, they have spoken to the exhibitors and that there is an appetite for a change and for a market in London. The Mip London will take place in partnership with London Screenings. 

The London TV Screenings is an annual event organized by leading UK independent distributors. It serves as a platform for showcasing television content to international buyers. During this event, studios and distributors present their latest shows, formats, and factual programs to potential buyers. The goal is to attract interest and secure distribution deals.

While London Screenings seems to be a rather hotel-screeningroom-hotel and less interaction or let's say less gatherings and no conferences event Lucy Smith promissed that there will be a lot of opportunities to interact with the other participants at the Mip London. 

MipTV focused on conferences, giving participants the opportunity to get the newst trends. While in Cannes I attended the panel on financing and later spoke to Al Munteanu from the company VUELTA, who was one of the panelists. While there was definately a focus on conferences in Cannes this will not be the case in London. There might be room for some sessions on Sunday, the pre-opening day on 23.02.2025. The dates are already announded, MIP LONDON will take place 24-27 February 2025.

This inaugural event will be held during the same week as the established 2025 London TV Screenings, creating a complementary experience for attendees.