Pourri and Rolling Stone Hosts an Unforgettable SXSW Experience: Get Funky. Stay Fresh. At The Funk Factory

WHO: ~Pourri, the iconic company that transforms life’s stinkiest moments, teams up with Rolling Stone, the authority in music and culture news, to invite guests to “Get Funky. Stay Fresh.” with a week full of fun-filled events tapping into the magic of South by Southwest (SXSW) 2024.  

WHAT: Making its SXSW debut, ~Pourri along with the storytelling maestros at Rolling Stone, are hosting a series of events that will elevate conversations, champion change and sprinkle a bit of cheeky charm throughout the festival. Together, they will spritz up SXSW with a whiff of the unexpected, proving that they’re more than just a breath of fresh air; they are the catalysts for change. 

~Pourri x Rolling Stone SXSW activations include: 

• The Funk Factory, March 14-16: a speakeasy where guests will be whisked away into a vibey room filled with delightful aromas, interactive zones, VIP areas, live music, DJs, panel discussions and more. To add to the fun, Suzy Batiz, CEO and Founder of ~Pourri and PREACHER (artist formerly known as Keite Young)  will be co-hosting special celebrity guests on the rooftop Terrace for the Holy Sh!t with Suzy: a podcast series of live, unfiltered discussions covering a wide range of topics, from personal growth, creativity and business insights to navigating the unexpected twists and turns of life. 

  • Thursday, March 14, Doors open at 1:00 PM, Terrace59 only

  • Friday, March 15, Terrace59 doors open at 12:00 PM, Ballroom doors open at 6:00 PM

  • Saturday, March 16, Terrace59 doors open at 12:00 PM, Ballroom doors open at 3:00 PM; 

  • Special evening performances on Friday and Saturday include: DJ Questlove, DJ Johnny Jane aka Janelle Monáe, PREACHER, Danielle Ponder, Soul in the Horn with Natasha Diggs, and more.

  • Address: The Funk Factory - 412 Congress Ave. D, Austin, TX 78701

• Future of Funk, March 15: an industry mixer and show brought to life alongside Music Forward Foundation, a national nonprofit in the Live Nation family, is dedicated to uplifting underrepresented artists. Voices that typically go unnoticed, Future of Funk is a platform to ensure diverse voices are heard. Guests can enjoy a full day of live performances by emerging artists such as Jimi Brass and more in an intimate setting. 

  • Friday, March 15, Doors open at 5:00 PM 

  • Address: The Funk Factory - Saloon
    412 Congress Ave. D, Austin, TX 78701
     

• Camp Funk, March 13 - 16: takes us back to the 90s/2000s, eliciting nostalgic memories of hot summer days, sweaty pits, late-night swims and endless ice cream. Amidst a high energy festival, you’ll find a hidden oasis that offers the ~Pourri 5-star bathroom experience, product sampling and gifting, acoustic performances, DJs and the rare opportunity to interact in an immersive experience inside ~Pourri’s iconic 30-foot-tall Giant Poo! Guests can enjoy this sanctuary to relax and refresh in between music sets. 

  • Open daily - Wednesday, March 13 through Saturday, March 16, From 12:00 PM to 11:00PM 

  • Address: Parking lot takeover at 5th Street and Trinity (1 block from Convention Center)

These events are open to the public, SXSW badges receive priority entrance. Guests must obtain this limited-edition NFC-enabled Poo~Pourri pocket sprayer at any of the ~Pourri events and activations, including SXSW Registrant Lounge. The tap-enabled Poo~Pourri pocket sprayer will serve as your all access pass to ~Pourri x Rolling Stone events. It features an exclusive Bathroom Finder which will allow users to rate and review public bathrooms in the area. Users will also be notified of ‘Daily Drops’, a daily giveaway and reward system for chances to win exclusive prizes including Poo-Pourri for a year, VIP access to Rolling Stone showcases, VIP entrances, 5-star bathrooms and more. These unique perks will be accessible after registering your account, and by pulling up the access keys to scan where needed.

Utilizing revolutionary “Tap”-enabled technology, guests will flow through a frictionless experience by simply tapping their phones to the exclusive Poo~Pourri pocket sprayer and entering a gamified world created to surprise and delight, expand upon the typical SXSW experience and be rewarded along the way. More engagement with the app will unlock more entries into daily drops and exciting new experiences. The ~Pourri tap activation at SXSW will serve as a small glimpse into the exciting roadmap ahead for ~Pourri when the full Tap Program and Mobile App launches later this year.

Founded by entrepreneur Suzy Batiz in 2007 under the name Poo~Pourri, ~Pourri is a company that transforms life’s stinkiest moments and turns them into something magically fresh. From your home, body, and beyond, ~Pourri ensures all aspects of life smell amazing and clean — without the funky ingredients or stigmas. All ~Pourri products are formulated with essential oils, plant-based ingredients, and our Proprietary Funk Lock™ Technology, and made to be household, earth, pet, and family-friendly. ~Pourri offerings boast over 100,000 5-star reviews and are sold in over 50,000 retail locations globally including Walmart, Target, Amazon.com, Costco, CVS, Sam’s Club, Ulta, Walgreens, and more. To learn more, visit www.pourri.com.

ABOUT ROLLING STONE 

Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivaled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides "all the news that fits." For more information, visit www.rollingstone.com