Paramount Pictures join forces with Scuderia Ferrari HP to promote the release of Gladiator II

Check out the trailer, very simple, very classic and very smart marketing in my opinion (as a former distributor with Sony and Fox I have alligned many brands to some of the 200hundreds movies I released!

My interrogation: how much did Pramount pay for this campaign? Perhaps they traded some free cars in the next Paramount release?

Anyway lets have some fun watching this trailer!

Bruno Chatelin

Paramount Pictures is thrilled to team up with Scuderia Ferrari HP for an exclusive, one-of-a-kind collaboration celebrating the release of Gladiator II, the eagerly awaited sequel to the iconic 2000 film. This collaboration brings together two global brands in cinema and motorsports to honor a powerful story of ambition, resilience, and legacy. At the core of this partnership is a shared commitment to heritage and a relentless drive for progress, celebrating excellence while venturing into new and exciting realms.

As part of this initiative, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz will attend the Royal Global Premiere of Gladiator II in London, wearing custom-made tuxedos designed by Ferrari’s Creative Director, Rocco Iannone. Their presence will bring the exhilarating spirit of racing to the film’s launch. This unique collaboration will also extend across digital and TV channels, showcasing exclusive content and Ferrari-branded livery at the Las Vegas Grand Prix, offering fans an immersive experience that unites cinematic storytelling with the thrill of peak performance shared by Paramount Pictures and Scuderia Ferrari HP.

With this collaboration, Paramount Pictures and Scuderia Ferrari HP aim to enhance the fan experience and celebrate a shared dedication to pushing boundaries. Inspired by the timeless spirit of Gladiator II and Ferrari’s legacy of innovation, it pays homage to tradition while boldly carving new paths, igniting the passion and determination that drive both brands.

“Gladiator II brings audiences an epic viewing experience with scope and scale that is second to none,” said Marc Weinstock, Paramount Pictures’ President of Worldwide Marketing and Distribution. “It only made sense for us to team up with the most iconic, adrenaline-pumping brand in motorsports. Together with Ferrari, we’re creating a unique entertainment experience that highlights our shared legacy of excellence and innovation.”

Ferrari’s Chief Racing Revenue Officer, Lorenzo Giorgetti, added, “We’re excited to join Paramount Pictures in celebrating Gladiator II, a name as famous in cinema as Scuderia Ferrari HP is in racing. With the Gladiator II cast joining us at the Las Vegas Grand Prix in Ferrari collections and custom-made looks, this collaboration brings Ferrari Lifestyle to center stage, creating a distinctive blend of cinematic and motorsport flair.”

Gladiator II hits cinemas on November 15.