In this year’s Music Video Selection of ÉCU, we have been presented with a vast selection of some brilliant films, as well as very talented filmmakers, displaying a wide range of genres and themes in conjunction with featuring a vast variety in terms of imagery, visuals and art style.
Along with being a place to share and celebrate powerful musical creations, the Music Video Selection mainly serves to enhance and display innovation and creativity, bringing together independent music videos that stand out due to their quality either by excelling in storytelling, showcasing detailed animation, innovative camera techniques, vibrant art direction, amongst more.
À TOI
“À Toi”, by Stéphane Berla, 2023
Directed by the french animator Stéphane Berla, “À Toi” makes us follow the antics of two little creatures, a blue girl and a red fiery boy who are friends. The storyline highlights how their relationship evolves and how they interact and explore the universe they are in.
Berla, in an online Q&A with ÉCU, tells us that one of his major difficulties with this project was the short deadline: “It was a very good surprise that he called me, especially to offer me a new film. (…) The only thing is I had to answer very very fast, I had to make the music video with my team in two months, everything together, it was very very short.”
To better understand this music video, it helps to understand the history behind the music: “This song was already a famous song”, Stéphane explains. “It’s a remake, and it first was a song called À Toi from Joe Dassin, it’s a very famous song and a very beautiful song in France. Matthieu made a new version with Gail Ann Dorsey. Gail is an artist, she sings, but she is very famous for being the bassist of David Bowie.” Adding: “So they made a duo, so she made all the bass on his album, and also they made some songs together, and this one.”
“The idea of this song in French, (…) it’s kind of a love story. But Matthieu told me he didn’t want this, because he wanted more like an artistic link between him and Gail Ann Dorsey. So I focused on this idea.”
The story-telling of this video feels simultaneously whimsical and intimate, where we start by watching the two main characters interact as if they were children playing together. Bit by bit, we see them evolve almost as if they were growing up, but still in each other’s company until they take their final form, the carmine boy turning into the singer -M- (Matthieu Chedid), and the little flying girl transforming into Gail Ann Dorsey. Eventually, the video transcends with both of them sitting under the same bewitching blue tree where we first see them interact, this time around, both of them playing the guitar. The ending seemingly represents a cycle, as we see them return to their original forms and play hopscotch, a children’s game, one last time together, as the music comes to its end with a whispery tone.
LUST SUPPER – NASTY THINGS
“LUST SUPPER – NASTY THINGS”, by Artem Verkhoglyadov, 2023
With its colorful and detailed scenario, as well as the smooth camera movements that create a sense of continuity from