When should I release my short film’s trailer?

Release it too early and it feels like momentum without a destination. Release it too late and you miss opportunities to build anticipation while the film is actively screening.

Another question should be “what the trailer is doing for you right now”?

A trailer isn’t just for online release

Many filmmakers treat a trailer as something that exists only to support an eventual online release. That mindset skips an important phase of your film’s life: the festival run itself.