Cannes Lions Highlights - Joy is Rebellion - Reese Witherspoon inspires girls at Cannes Lions -Hello Sunshine

I'm very excited to announce American actress Reese Witherspoon speaking at Cannes Lions on Wednesday 18.06 at 12:45 pm at the Debussy Theatre about her new initiative empowering women, especially young women.

Hello Sunshine is on a mission to change the narrative for women. Especially for girls and young women who don't feel represented by brands, their needs are not understood.

For the first time, media visionary and founder Reese Witherspoon speaks about a new initiative and brand being launched by Hello Sunshine, that’s for and by the next generation of storytellers and creators.

Gen Z is under pressure — navigating constant stress and impossible standards. And they don’t feel seen: 75% of women 13-18 don’t feel represented in media. Still, they’re finding agency to live boldly. Reese is joined by Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty, to unpack Gen Z’s dual reality: the pressure they face and the power they hold to write new stories, and what these trailblazers are doing to change the narrative for the next generation.oming up