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AMERICAN FILM MARKET DAILIES 
The American Film Market® (AFM®) concluded its 46th edition in the new LA venue at the Fairmont Century Plaza Hotel
The American Film Market® (AFM®) concluded its 46th edition on Sunday, November 16, 2025 marking the Market’s return home to Los Angeles and its first-ever staging at the Fairmont Century Plaza Hotel in Century City.
AFM brought together sales and production companies, buyers, financiers, film commissions, and representatives from every corner of the independent industry across 83 countries for a dynamic week of dealmaking, screenings, conferences, networking, and events.
A total of 6,132 attendees visited the Market. Exhibition space at the Fairmont sold out and featured 285 registered companies from 35 countries, with the largest exhibitor presence after the United States (124) coming from the United Kingdom (23), France (20), Italy (17), Thailand (17), and Germany (11). AFM welcomed both returning companies and first-time exhibitors, contributing to a diverse mix of established and emerging players.
500 buying companies from 61 countries, representing every major avenue of distribution participated in the Market, with most sending multiple representatives. Buyer attendance was consistent with 2024 overall, with a 17% increase in U.S. representation, which remained the highest among all territories. The United States was followed by Germany, the Republic of Korea, the United Kingdom, France, Spain, Italy, Canada, Japan, Turkey, Brazil, Australia, China, Mexico, India, Belgium, Hungary, Ukraine, and the Netherlands.
A new initiative of the Market was the Innovation Hub, developed in collaboration with Marché du Film / Cannes Next, which featured nine companies and guided AFM’s first slate of AI-focused sessions. These conversations brought to the stage leading voices shaping technology and entertainment, including Darren Frankel (Adobe), Will French (Fallbrook), Scott Greenberg (Othelia Technologies), Peter Leeb (Veritone), Scott Martin (Aspen IP Consulting and former Deputy General Counsel, Paramount Pictures), Lori McCreary (Revelations Entertainment), Bryn Mooser (Asteria/Moonvalley), Ted Schilowitz (Futurist, former Paramount & 20th Century Fox), and Todd Terrazas (FBRC.ai). Together, they explored how AI is reshaping creation, financing, legal frameworks, and production workflows across film and television.